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The use of RFID technology is enabling smarter warehouses, where information is much easier to acquire, store and ship. In this sense, RFID tags play a very important role in streamlining logistics processes in very varied sectors. The objective that every company seeks is to improve its management and reduce costs. Some different technologies and…
A retail or point-of-sale audit acknowledged as research aimed at a comprehensive analysis and collection of data on the assortment, availability, and stock of goods, their cost, overall representation in retail outlets, the availability of advertising materials, the quality of staff work, as well as the pricing policy of competitors. The purpose of retail audit…
A retail audit is an accurate tool that provides manufacturers and distributors the required comparative information about what is happening with the products in the retail networks. Products in the retail network are necessary elements of planning, developing, and monitoring the execution of an effective marketing and sales program. Retail monitoring is based on the…
An audit helps to identify new market segments, outline prospects, and assess the benefits of bringing new products to shelves, analyse new trends in changing consumer demand and activity. The retail audit company provides convenient analytical data based on the results of the audits conducted. They clearly show which errors and shortcomings have been fixed…
For the successful promotion of services and goods, verified and reliable information is especially valuable. There are situations when a lack of data about the market, competitors, or what the target audience prefers, provokes the disruption of promotions, projects, or the entire advertising campaign. Of course, manufacturers and sellers have to adapt to the realities…
Checking the suitability of the business, its profitability, providing consumers with the necessary goods are important marketing conditions that guarantee the existence of a retail outlet or store. A professional retail audit is designed to determine the position of a company, network, or enterprise in the market, to identify its strengths and weaknesses in comparison…
Today, every business has its own internal control system, although it has not been detailed or written down. However, an effective internal control and internal audit play a major role in the proper fulfillment of the responsibilities of the employees in the company and the achievement of the determined objectives of the enterprise. Internal audit…
How sales take place at each retail outlet and what influence prices, merchandising, advertising and POS materials, and the activity of competitors have on them- such questions are relevant today for many suppliers and manufacturers of goods. An important tool in measuring this kind of data is Retail audit or Point of Sale Audit. POS…
Any company that produces FMCG (fast moving consumer goods) products faces the problem of finding information about the market as a whole and about its competitors. In the absence of this information, the company’s actions cannot be adequate to the conditions of the external environment. One of the main sources of information of this kind…
Today, enterprises with various organizational and legal forms and various forms of ownership have the opportunity to independently organize the production and sale of any product, choose a wage system that suits them, methods of tax and accounting, and much more. But one should not think that the state does not exercise control over all…
