How Retail Audits Are A Measure Of Success?

How Retail Audits Are A Measure Of Success?

An audit helps to identify new market segments, outline prospects, and assess the benefits of bringing new products to shelves, analyse new trends in changing consumer demand and activity.

The retail audit company provides convenient analytical data based on the results of the audits conducted. They clearly show which errors and shortcomings have been fixed and which have not.

After completing the audit and identifying problem areas, it is necessary to convey the information to the responsible employees. First of all, accomplish what needs to be done in the short term.

Whether it’s cleaning the entrance to a retail outlet, sorting goods by expiration date, or a high-quality advertising campaign.

Retail audits are regular surveys conducted in retail outlets. They are divided into four types:

  1. Merchandising audit
  2. Customer service audit
  3. Loss prevention audit
  4. Occupational health and safety audit

Merchandising audit

The merchandising audit examines and considers the following points: the location of the store and external conditions (parking, shop windows, building facade, and sign), the layout of the sales area (including design, retail equipment, and lighting), product display and others.

The display of goods on the trading floor is the fundamental foundation on which merchandising is grounded. Merchandising audit

The merchandising audit examines and considers the following points: the location of the store and external conditions (parking, shop windows, building facade, and sign), the layout of the sales area (including design, retail equipment, and lighting), product display and others.

The display of goods on the trading floor is the fundamental foundation on which merchandising is grounded. A big role is played by how and according to what rules the goods are placed on the shelves.  

Secret or open study and filming of the display of the goods allow you to identify errors in the work of the merchandiser, assess the dynamics of sales, and make possible adjustments to the planogram.

Customer service audit

A customer service audit is primarily aimed at identifying problems and shortcomings of employees when working with customers.

Many consumers refuse goods and services because of the poor performance of the store’s employees. With high-quality service and high-quality advice, buyers are more likely to make a repeat purchase. 

Secret or open study and filming of the display of the goods allow you to identify errors in the work of the merchandiser, assess the dynamics of sales, and make possible adjustments to the planogram.

Customer service audit

A customer service audit is primarily aimed at identifying problems and shortcomings of employees when working with customers.

Many consumers refuse goods and services because of the poor performance of the store’s employees. With high-quality service and high-quality advice, buyers are more likely to make a repeat purchase.

Loss prevention audit

One of the problems of retail chains is the fight against losses. Losses can be divided into two groups: known and unknown. Known losses include – write-off of expired products, write-off of low-quality products, losses due to shrinkage, product crumbling, etc.

Unknown losses include – theft, the shortage at the checkout, acceptance of goods without recalculating the quantity.

Loss prevention audits are aimed at obtaining data on the factors that influence the loss rate. Such as:

  • Pre-sale preparation work;
  • Work on control of expiration dates and compliance with the rotation of products on the shelf;
  • Temperature control of equipment for storing food in stores;
  • Work with claims;
  • Work with suppliers of products.

Labour protection is a system of measures, prevention, and control, which aimed at ensuring the safety of health, life, and working conditions of employees at the enterprise. The task of the labour protection audit is to record inconsistencies in labour protection, to provide reports on possible violations. As a result – to reduce the risk of injury to employees and visitors of

the outlet.

Occupational health and safety audit

With retail audit services offered by CAC, one can analysecompetitors, prices, advertisements, and locations and evaluate the effectiveness of corrections to previously

identified problem areas.

We advise you to contact the experts of CAC, they will provide clear and precise details of your retail store.

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