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For the successful promotion of services and goods, verified and reliable information is especially valuable. There are situations when a lack of data about the market, competitors, or what the target audience prefers, provokes the disruption of promotions, projects, or the entire advertising campaign. Of course, manufacturers and sellers have to adapt to the realities…
Checking the suitability of the business, its profitability, providing consumers with the necessary goods are important marketing conditions that guarantee the existence of a retail outlet or store. A professional retail audit is designed to determine the position of a company, network, or enterprise in the market, to identify its strengths and weaknesses in comparison…
Based on the results of the audit of the retail trade, management decisions are made aimed at improving the efficiency of the company. When it is carried out on a regular basis, the company’s turnover will increase by 30% within three months Retail audits can be performed by both the company’s merchandisers and/or its own…
Retail audit is based on the results of retail sales of the products of the studied group and the subsequent analysis of the assortment, prices, distribution tools, and advertising materials. A retail audit is commonly understood as a method of evaluating a brand and its presence in retail outlets. A retail audit allows the management…
A retail Audit, is a type of research that allows you to both preliminary study the business, assessing the profitability of a new store, and raise the dynamics of sales and profit of an existing outlet. A retail audit is a study that is carried out on a regular basis and is the collection of…
In order to properly organize a trading business, you need to have as much information as possible about the market area of interest. Various methods and techniques are used to collect such data. One of the most popular and demanded is the retail audit. It uses the study of prices, assortment, advertising and distribution in…
For the correct management of the activities of a trading enterprise, it is necessary to have complete, accurate, objective, timely and sufficiently detailed economic information. This is achieved by maintaining business records. Depending on the nature of the data, methods of obtaining them and methods of grouping, economic accounting is divided into three types: operational,…
For many retailers, growth is the most desired goal. And for most retailers, a growth strategy means expansion, an increase in the number of retail objects, products or ideas. It is, of course, a key factor in building a large, successful organization and therefore requires careful planning. Operations in the field of trade in the…
Any company producing FMCG products faces the problem of finding information about the market as a whole and about its competitors. In the absence of this information, the actions of a company operating on the FMCG market cannot be adequate to the conditions of the external environment. One of the main sources of information of…
How sales take place at each retail outlet and what influence prices, merchandising, advertising and POS materials, and the activity of competitors have on them- such questions are relevant today for many suppliers and manufacturers of goods. An important tool in measuring this kind of data is Retail audit or Point of Sale Audit. POS…
