For many retailers, growth is the most desired goal. And for most retailers, a growth strategy means expansion, an increase in the number of retail objects, products or ideas.
It is, of course, a key factor in building a large, successful organization and therefore requires careful planning.
Operations in the field of trade in the conditions of developed market relations can be a manifestation of both the main activity of trade enterprises and the side activities of industrial enterprises that organize their own trade network or sales area.
Therefore, the audit of goods, turnover and distribution costs often act as special objects of audit, having special specific characteristics that determine the features of the organization of the audit.
Retailers need to know the exact content of their stores even better than they used to in order to stay ahead of the competition and face economic uncertainties.
Whether it’s the dimensions of the store, cash register, POS or the visual layout of merchandising – a lack of visibility is the beginning of the end.
Retail audits are quick, accurate, and cost-effective- and designed to meet the retailer’s key goals while allowing the store to continue working with almost no interruption.
Effective communication and maintaining brand integrity are paramount in retail store audits and compliance. Store reviews have traditionally been mostly on paper, with employees filling out inventory, setup, and regulatory compliance sheets.
In retail, people are the focus. That’s why people are the single most important driver of retail risk.
From employee behavior to loss avoidance to security standards- retailers must be ready to address these challenges in a way that works in harmony with their employees on the one hand and results in an effective and efficient compliance program provided by the compliance outsourcing companies.
FREQUENCY OF RESEARCH
It is useful to audit a retail outlet both at a time and at a certain frequency, which allows you to track the current state of affairs.
With a one-time check, you can get information at the moment, for example, during the launch of incentive events.
Conducting an audit with a certain frequency (once a month/quarter/half a year) allows you to monitor the current situation, as well as assess the general trends in the development of the outlet and promptly make changes as required by the market conditions.
RESEARCH TECHNOLOGY
An audit of a retail outlet can be carried out both with official permission and secretly. When conducting research by this method, the observer is given a pre-developed form, where during the check the corresponding data are entered, depending on the tasks set.
Additionally, photo and/or video shooting can be carried out, which allows you to obtain additional information about the quality of merchandising, the presence or absence of goods, promotions and incentive events, the activity of competitors, etc.
Retail audit companies in Delhi are exclusively focused on the retail industry, providing expert advice and management support at the highest level at the disposal of classic retail chains, online stores or multichannel operators.
