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The use of RFID technology is enabling smarter warehouses, where information is much easier to acquire, store and ship. In this sense, RFID tags play a very important role in streamlining logistics processes in very varied sectors. The objective that every company seeks is to improve its management and reduce costs. Some different technologies and…
A retail or point-of-sale audit acknowledged as research aimed at a comprehensive analysis and collection of data on the assortment, availability, and stock of goods, their cost, overall representation in retail outlets, the availability of advertising materials, the quality of staff work, as well as the pricing policy of competitors. The purpose of retail audit…
A retail audit is an accurate tool that provides manufacturers and distributors the required comparative information about what is happening with the products in the retail networks. Products in the retail network are necessary elements of planning, developing, and monitoring the execution of an effective marketing and sales program. Retail monitoring is based on the…
An audit helps to identify new market segments, outline prospects, and assess the benefits of bringing new products to shelves, analyse new trends in changing consumer demand and activity. The retail audit company provides convenient analytical data based on the results of the audits conducted. They clearly show which errors and shortcomings have been fixed…
For the successful promotion of services and goods, verified and reliable information is especially valuable. There are situations when a lack of data about the market, competitors, or what the target audience prefers, provokes the disruption of promotions, projects, or the entire advertising campaign. Of course, manufacturers and sellers have to adapt to the realities…
Checking the suitability of the business, its profitability, providing consumers with the necessary goods are important marketing conditions that guarantee the existence of a retail outlet or store. A professional retail audit is designed to determine the position of a company, network, or enterprise in the market, to identify its strengths and weaknesses in comparison…
Based on the results of the audit of the retail trade, management decisions are made aimed at improving the efficiency of the company. When it is carried out on a regular basis, the company’s turnover will increase by 30% within three months Retail audits can be performed by both the company’s merchandisers and/or its own…
Retail audit is based on the results of retail sales of the products of the studied group and the subsequent analysis of the assortment, prices, distribution tools, and advertising materials. A retail audit is commonly understood as a method of evaluating a brand and its presence in retail outlets. A retail audit allows the management…
A retail Audit, is a type of research that allows you to both preliminary study the business, assessing the profitability of a new store, and raise the dynamics of sales and profit of an existing outlet. A retail audit is a study that is carried out on a regular basis and is the collection of…
In order to properly organize a trading business, you need to have as much information as possible about the market area of interest. Various methods and techniques are used to collect such data. One of the most popular and demanded is the retail audit. It uses the study of prices, assortment, advertising and distribution in…
