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The retail audit is a comprehensive analysis of key performance indicators of enterprise processes, all processes included in the supply chain from the manufacturer to the shelf in the store. The retail audit is carried out to identify strengths and weaknesses, determine the degree of manageability, and identifying errors and opportunities for improving business processes that can significantly affect the efficiency of doing business.
The retail audit conducted by the experts of CAC provides a formalized diagram of the company’s business process, with a full analysis of the advantages and disadvantages, indicating the bottlenecks in the business organization model, allows you to determine the most important process areas for further optimization of business processes, to assess the possible effect of process optimization.
CAC offers its clients high-quality retail audit services of retail outlets. A retail audit is a check of the availability of goods in retail chains, as well as the quality of display, presentation, information support of the sale (in the case when additional support with POS materials is provided).
It is almost impossible to analyze retail trade in a “cabinet” format. To obtain an objective picture of the state of retail, it is necessary to obtain information directly in stores, “from the shelves”. (Read More: The Role of Forensic Accounting in Combating Fraudulent Practices)
Tasks solved with the help of retail audit services:
- Quality control of merchandisers’ work;
- Control over the placement of promotional materials;
- Monitoring compliance with corporate rules and standards;
- Monitoring the pricing policy of competitors;
- Tracking the activity of competitors (promotions, promotional events);
- Monitoring of trade margins in chains.
When retail audit relevant:
- Merchandising is carried out by third-party organizations and requires control over compliance with the corporate concept;
- The display of goods has ceased to give the desired effect and a revision of the merchandising concept is necessary;
- The trade margins on your products are too high and the recommended prices are not being followed;
- An objective independent assessment of the state of the display of your goods and the development of recommendations for increasing sales are required;
- It is necessary to control the implemented changes (for example, a new design of shelves with your product using POS materials).
The business task for a retail audit of a company:
- Analysis of business processes of the audited business area in the company. Verification of the correctness of the use of processes in individual areas in retail.
- Determination of ways to change business processes in the enterprise, allowing you to get direct financial benefits from the introduction of new technologies in retail.
- Analysis of the flow of processes in certain areas of the audited business area in retail, for example, warehouse logistics: acceptance, placement, shipment, selection of goods.
- Creation of a plan for the implementation of the proposed innovations and adaptations.
The professionals of CAC, the best retail audit company, conduct an audit of retail chains, both the entire supply chain and its elements, warehouse logistics, pricing, assortment, stock management tools, etc.