{"id":463,"date":"2020-12-29T16:16:20","date_gmt":"2020-12-29T16:16:20","guid":{"rendered":"https:\/\/www.cac.net.in\/blog\/?p=463"},"modified":"2021-01-09T05:57:04","modified_gmt":"2021-01-09T05:57:04","slug":"what-can-you-do-with-the-help-of-retail-audit","status":"publish","type":"post","link":"https:\/\/www.cac.net.in\/blog\/what-can-you-do-with-the-help-of-retail-audit\/","title":{"rendered":"What can you do with the help of retail audit?"},"content":{"rendered":"\n<p>Based on the results of the audit of the retail trade,\nmanagement decisions are made aimed at improving the efficiency of the company.\nWhen it is carried out on a regular basis, the company&#8217;s turnover will increase\nby 30% within three months <\/p>\n\n\n\n<p>Retail audits can be performed by both the company&#8217;s merchandisers and\/or its own sales representatives, who track data on the company&#8217;s products in retail chains, as well as retail audit companies in India. However, we suggest you to consult experts for more accurate analysis.<\/p>\n\n\n\n<p>Such an audit of retail trade allows assessing the representation of their own brands in retail chains, and hence the level of distribution, while analyzing it in dynamics.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.cac.net.in\/blog\/wp-content\/uploads\/2020\/12\/shutterstock_277837358-1024x683.jpg\" alt=\"\" class=\"wp-image-467\" srcset=\"https:\/\/www.cac.net.in\/blog\/wp-content\/uploads\/2020\/12\/shutterstock_277837358-1024x683.jpg 1024w, https:\/\/www.cac.net.in\/blog\/wp-content\/uploads\/2020\/12\/shutterstock_277837358-300x200.jpg 300w, https:\/\/www.cac.net.in\/blog\/wp-content\/uploads\/2020\/12\/shutterstock_277837358-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Developing companies are interested in the audit of retail\ntrade primarily in terms of optimizing the space of the sales area, efficiently\nworking with stocks in the warehouse, and reducing costs.<\/p>\n\n\n\n<p>Companies experiencing problems in business, with the help\nof a retail audit, restructure warehouse stocks, optimize control over the\nquality of the retail network, and develop anti-crisis measures.<\/p>\n\n\n\n<p>In turn, <strong><a href=\"https:\/\/www.cac.net.in\/retail-audit\">retail audit companies<\/a><\/strong> helps retail chains in assessing the work of personnel, analyzing the coverage of visitors, so, a retail audit allows you to perform the following tasks:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>To identify trends in the volume of sales;<\/li><li>To identify differences in consumption in\ndifferent regions;<\/li><li>Segment the market and identify niches in it;<\/li><li>To identify the shares of the main market\nplayers;<\/li><li>To evaluate the impact of changes in the\nelements of the marketing complex, for example, prices, on the level of sales;<\/li><li>Determine the level of distribution;<\/li><li>To identify the role of distribution channels;<\/li><li>To determine the strengths and weaknesses of the\ngoods presented on the shelf.<\/li><\/ul>\n\n\n\n<p>The following reasons can be distinguished for the need to\nconduct a retail audit:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The ability to plan purchases using data on the\nvolume of sales by types and types of products;<\/li><li>Effective assortment policy by tracking changes\nin demand;<\/li><li>Timely sale of seasonal goods;<\/li><li>The possibility of adjusting the pricing policy\nwhen prices change in the market;<\/li><li>Timely launch of new products for sale;<\/li><li>Real-time analysis of the effectiveness of\npromotions and advertising campaigns;<\/li><li>Assessment of unrealized opportunities.<\/li><\/ul>\n\n\n\n<p>Thus, through a retail audit of its products, a company can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Evaluate the market as a whole and changes in\nthe volume of its sales;<\/li><li>To determine the number of players on the\nmarket, what positions they occupy, which of them is a competitor;<\/li><li>To establish the number of brands on the market\nand their trends;<\/li><li>To identify the characteristics of the\ndistribution of the company and its main competitors, as well as their changes\nover a certain period;<\/li><li>To track the pricing policy of competitors and\nthe effectiveness of changing your own pricing policy.<\/li><\/ul>\n\n\n\n<p>It should be noted that the cost of audit of a retail trade\nis influenced by the number of positions, the type of name and the availability\nof a trading company, including remoteness, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Based on the results of the audit of the retail trade, management decisions are made aimed at improving the efficiency of the company. When it is carried out on a regular basis, the company&#8217;s turnover will increase by 30% within three months Retail audits can be performed by both the company&#8217;s merchandisers and\/or its own&#8230;<\/p>\n","protected":false},"author":1,"featured_media":467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[139,169,21,172,170,171],"class_list":["post-463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-audit","tag-best-retail-audit-company-in-india","tag-important-of-retail-audit","tag-retail-audit-companies","tag-retail-audit-for-your-business","tag-retail-sales-audit-best-practices","tag-top-retail-audit-firm-in-delhi"],"_links":{"self":[{"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/posts\/463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/comments?post=463"}],"version-history":[{"count":3,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/posts\/463\/revisions"}],"predecessor-version":[{"id":488,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/posts\/463\/revisions\/488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/media\/467"}],"wp:attachment":[{"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/media?parent=463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/categories?post=463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/tags?post=463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}