{"id":461,"date":"2020-12-28T17:10:41","date_gmt":"2020-12-28T17:10:41","guid":{"rendered":"https:\/\/www.cac.net.in\/blog\/?p=461"},"modified":"2021-01-09T05:57:51","modified_gmt":"2021-01-09T05:57:51","slug":"retail-audit-the-most-accurate-instrument-to-get-information-about-your-retail-business","status":"publish","type":"post","link":"https:\/\/www.cac.net.in\/blog\/retail-audit-the-most-accurate-instrument-to-get-information-about-your-retail-business\/","title":{"rendered":"Retail Audit: The Most Accurate Instrument to Get Information About Your Retail Business"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Retail audit is based on the results of retail sales of the\nproducts of the studied group and the subsequent analysis of the assortment,\nprices, distribution tools, and advertising materials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A retail audit is commonly understood as a method of evaluating a brand and its presence in retail outlets. A retail audit allows the management of a trading company to obtain complete, reliable, accurate and objective information about the real state of affairs in their business.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.cac.net.in\/blog\/wp-content\/uploads\/2020\/12\/shutterstock_1727435185-1024x684.jpg\" alt=\"\" class=\"wp-image-466\" srcset=\"https:\/\/www.cac.net.in\/blog\/wp-content\/uploads\/2020\/12\/shutterstock_1727435185-1024x684.jpg 1024w, https:\/\/www.cac.net.in\/blog\/wp-content\/uploads\/2020\/12\/shutterstock_1727435185-300x200.jpg 300w, https:\/\/www.cac.net.in\/blog\/wp-content\/uploads\/2020\/12\/shutterstock_1727435185-768x513.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Basically, the need for a retail audit arises in the\nfollowing cases:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>To optimize retail space, reduce costs and\nimprove workforce for emerging retailers that have not yet fully realized their\ngrowth potential.<\/li><li>For inventory restructuring, quality control of\nretail presentation and staff motivation in retail chains with limited\nadministrative staff.<\/li><li>To improve and assess the quality of staff work\nand the quality of brand delivery in retail outlets in large retail chains.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tasks solved by\nretail audit: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Assessment of the convenience of the location of\nthe object and possible routes to reach it.<\/li><li>Calculation of the intensity of visits by buyers\nto the analyzed point with the allocation of visits during the daytime, peak\nhours, weekends and holidays.<\/li><li>Assessment of generalized socio-demographic\ncharacteristics of buyers.<\/li><li>Determining the duration of the process of\nchoosing a product and buying it.<\/li><li>Positioning of specific products of the customer\nand similar products of the main competitors, assessment of the representation\nof the analyzed category of goods, as well as the width and capacity of the\ndistribution channel<\/li><li>Calculation of the market participation of\nretail players and the share of individual product segments of the analyzed\nretail outlet.<\/li><li>Analysis of opportunities in the field of\nmerchandising.<\/li><li>Identification of examples of marketing activity\nof competing operators in the analyzed points of retail products, improvement\nof our own strategy and tactics of product promotion with the involvement of\nthe most original and effective approaches and techniques of competitors<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Retail auditing can be done in two ways:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Independently- by the company itself. This is the most\ndifficult path, since you need to have a database of stores selling such an\nassortment, a number of retail stores that agree to cooperate with the\nmanufacturer, and a whole staff of merchandisers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From a retailer&#8217;s point of view, internal auditing is easy\nand straightforward, but auditing competing retailers is difficult.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nevertheless, the company&#8217;s employees know their product in\ndetail, and it is easier for them to interact with the retail network, but in\nthis case the question of their objectivity becomes relevant;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Get all this done by a <strong><a href=\"https:\/\/www.cac.net.in\/retail-audit\">retail audit firm in Delhi<\/a><\/strong>. This approach is considered optimal, since the research is carried out by objective specialists. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, you should not go to just one research company. It\nis necessary to conduct a dialogue with several companies, choosing the most\noptimal option for yourself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The cost of retail audit projects is determined by the volume of the assortment studied and the number of stores surveyed. To calculate your project and receive a detailed proposal, you can make a request, the specialists of retail audit companies in Delhi will answer you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail audit is based on the results of retail sales of the products of the studied group and the subsequent analysis of the assortment, prices, distribution tools, and advertising materials. A retail audit is commonly understood as a method of evaluating a brand and its presence in retail outlets. A retail audit allows the management&#8230;<\/p>\n","protected":false},"author":1,"featured_media":466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[165,27,95,167,168],"class_list":["post-461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-audit","tag-retail-audit-checklist","tag-retail-audit-companies-in-delhi","tag-retail-audit-company-in-delhi","tag-retail-audit-firm-in-delhi","tag-what-is-retail-audit"],"_links":{"self":[{"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/posts\/461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/comments?post=461"}],"version-history":[{"count":4,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/posts\/461\/revisions"}],"predecessor-version":[{"id":476,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/posts\/461\/revisions\/476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/media\/466"}],"wp:attachment":[{"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/media?parent=461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/categories?post=461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/tags?post=461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}