{"id":420,"date":"2020-12-16T14:53:21","date_gmt":"2020-12-16T14:53:21","guid":{"rendered":"https:\/\/www.cac.net.in\/blog\/?p=420"},"modified":"2021-01-09T05:52:06","modified_gmt":"2021-01-09T05:52:06","slug":"inspect-your-point-of-sale-with-retail-audit","status":"publish","type":"post","link":"https:\/\/www.cac.net.in\/blog\/inspect-your-point-of-sale-with-retail-audit\/","title":{"rendered":"Inspect your point of sale with retail audit"},"content":{"rendered":"\n<p>How sales take place at each retail outlet and what\ninfluence prices, merchandising, advertising and POS materials, and the\nactivity of competitors have on them- such questions are relevant today for\nmany suppliers and manufacturers of goods. An important tool in measuring this\nkind of data is Retail audit or Point of Sale Audit.<\/p>\n\n\n\n<p>POS Audit or Retail Audit is a type of marketing research aimed at a comprehensive analysis of a POS. According to some experts, using this technology, trade can be increased by 30% within three months.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"660\" src=\"https:\/\/www.cac.net.in\/blog\/wp-content\/uploads\/2020\/12\/Inspect-your-point-of-sale-with-retail-audit.jpg\" alt=\"retail audit\" class=\"wp-image-421\" srcset=\"https:\/\/www.cac.net.in\/blog\/wp-content\/uploads\/2020\/12\/Inspect-your-point-of-sale-with-retail-audit.jpg 660w, https:\/\/www.cac.net.in\/blog\/wp-content\/uploads\/2020\/12\/Inspect-your-point-of-sale-with-retail-audit-150x150.jpg 150w, https:\/\/www.cac.net.in\/blog\/wp-content\/uploads\/2020\/12\/Inspect-your-point-of-sale-with-retail-audit-300x300.jpg 300w, https:\/\/www.cac.net.in\/blog\/wp-content\/uploads\/2020\/12\/Inspect-your-point-of-sale-with-retail-audit-230x230.jpg 230w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/figure>\n\n\n\n<p>With the help of a trade audit, the following parameters of\na point of sale can be examined: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Actual availability of goods, <\/li><li>Its stock and prices, <\/li><li>Display of goods, <\/li><li>Compliance with merchandising standards, <\/li><li>Availability and availability of necessary POS\nand advertising materials, <\/li><li>Compliance with standards for registration of a\npoint of sale, <\/li><li>Analysis of prices and advertising activity of\ncompetitors<\/li><\/ul>\n\n\n\n<p>In most cases, this type of research is of interest to retail chains, as well as to manufacturers and suppliers of goods, since they do not have a complete picture of how well the goods are presented in the store, whether the display standards are followed and what price the seller has set for it, you can demand a retail audit by contacting <strong><a href=\"https:\/\/www.cac.net.in\/retail-audit\">retail audit companies<\/a><\/strong>.<\/p>\n\n\n\n<p><strong>TASKS THAT RETAIL\nAUDIT CAN SOLVE<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Evaluation of the representation and variety of\ngoods in stores, the profitability of its location, the literacy of the\nplacement of advertising and POS materials, the range of prices for products in\nvarious retail outlets, compliance with the design standards of the outlet;<\/li><li>Control of staff work: dealers, sales\nrepresentatives, consultants, merchandisers;<\/li><li>Assessment and formation of the company&#8217;s\npricing and assortment policy;<\/li><li>Revealing the marketing activity of competitors:\npricing policy, quality of display, volume of placement of advertising\nmaterials, promotions;<\/li><li>Identification of problem areas (incomplete\nassortment, lack of competent layout, ineffective placement of advertising\nmaterials, irregular supply of goods, etc.) and development of sound\nrecommendations for their elimination;<\/li><\/ol>\n\n\n\n<p><strong>Objectives of trade\naudit of organizations<\/strong><\/p>\n\n\n\n<p>Store audits target two main customer groups:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Manufacturers: they control the merchandising\nquality of their products through trade audit.<\/li><li>Retailers: organize a trade audit to monitor the\nwork of employees and find out the necessary information about competitors.<\/li><\/ol>\n\n\n\n<p>In both cases, the retail audit companies in India remain engaged in the formation of the exact characteristics of the retail facility according to target criteria. It can be:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Merchandising<\/strong>.\nThe layout of the goods is evaluated according to the approved requirements.<\/li><li><strong>Advertising<\/strong>.\nControl of the presence and demonstration of materials in the store.<\/li><li><strong>Availability\nand stock of goods<\/strong>. Does the actual number of goods in the display\ncorrespond to the declared one?<\/li><li><strong>Range<\/strong>.\nAssess customer demand with smart analytics.<\/li><li><strong>Storage\nconditions<\/strong>. With the help of a trade audit, it is easy to control the\ntemperature regime in freezers and refrigerators.<\/li><li><strong>Staff\nwork<\/strong>. The audit allows you to check the employees of retail outlets for\ncompetence and other qualities required in trade.<\/li><li><strong>Pricing,\nadvertising policy<\/strong>. An audit allows you to research stocks, offers, compare\nprices with competitors.<\/li><li><strong>Other\npoints that are relevant to your business<\/strong>. The most popular is a\ncomprehensive retail audit for researching all aspects of your facility&#8217;s\noperation.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How sales take place at each retail outlet and what influence prices, merchandising, advertising and POS materials, and the activity of competitors have on them- such questions are relevant today for many suppliers and manufacturers of goods. An important tool in measuring this kind of data is Retail audit or Point of Sale Audit. POS&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[139,21,27,22,25],"class_list":["post-420","post","type-post","status-publish","format-standard","hentry","category-retail-audit","tag-best-retail-audit-company-in-india","tag-retail-audit-companies","tag-retail-audit-companies-in-delhi","tag-retail-audit-companies-in-india","tag-retail-audit-firms-in-delhi"],"_links":{"self":[{"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/posts\/420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/comments?post=420"}],"version-history":[{"count":2,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/posts\/420\/revisions"}],"predecessor-version":[{"id":485,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/posts\/420\/revisions\/485"}],"wp:attachment":[{"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/media?parent=420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/categories?post=420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/tags?post=420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}