{"id":309,"date":"2020-10-13T04:54:25","date_gmt":"2020-10-13T04:54:25","guid":{"rendered":"https:\/\/www.cac.net.in\/blog\/?p=309"},"modified":"2024-10-11T16:56:28","modified_gmt":"2024-10-11T11:26:28","slug":"retail-audit-companies-the-best-approach-to-effective-audit-of-retail-outlets","status":"publish","type":"post","link":"https:\/\/www.cac.net.in\/blog\/retail-audit-companies-the-best-approach-to-effective-audit-of-retail-outlets\/","title":{"rendered":"Retail Audit Companies- The Best Approach To Effective Audit Of Retail Outlets"},"content":{"rendered":"\n

A retail audit within the framework of a trade audit is\nusually understood as research aimed at a comprehensive analysis of the\nassortment, availability and stocks of goods, its value, overall representation\nin retail outlets, the availability of advertising materials, the quality of\nstaff work, as well as the pricing policy of competitors.<\/p>\n\n\n\n

This type of research is in demand because many factors\nsimultaneously influence purchasing power, each of which must be carefully\nmonitored and controlled. <\/p>\n\n\n\n

Retail audit can be carried out both by specially created departments within the company and with the help of retail audit firms in India<\/a><\/strong> specializing in the provision of such services. <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

As part of the audit, to identify the advantages and\ndisadvantages in the operation of retail outlets, as well as to solve more\ncomplex marketing problems, the following studies and activities are usually\ncarried out:<\/p>\n\n\n\n

  • Monitoring of the current availability of goods,\nits stocks and prices<\/li>
  • Control of display and rotation of goods<\/li>
  • Assessment of compliance with merchandising\nstandards<\/li>
  • Availability and efficiency of using POS\nmaterials<\/li>
  • Control and evaluation of promotions,\navailability of promotional materials<\/li>
  • Evaluation of the work of promoters<\/li>
  • Assessment of staff performance and quality of\ncustomer service<\/li>
  • Monitoring compliance with corporate rules and\nstandards<\/li>
  • Analysis of competitor activity (prices,\nadvertising, etc.)<\/li>
  • Control over the fulfillment of obligations for\nthe distribution of goods<\/li><\/ul>\n\n\n\n

    The information collected and the research carried out,\namong other things, allow us to get answers to such pressing questions as:<\/p>\n\n\n\n

    • Sales volume in the company, in competitors’\nretail outlets and in the market as a whole<\/li>
    • Network turnover<\/li>
    • Volumes and market share of certain product\ngroups and manufacturers<\/li>
    • Availability of unoccupied niches on the market<\/li>
    • Effectiveness of current positioning and\nunderstanding of what can be changed and what can be left “as is”<\/li>
    • Profit from the sale of goods to the end\nconsumer<\/li>
    • Outlined “general market” trends,\nregional demand<\/li>
    • Other cost aspects affecting pricing<\/li><\/ul>\n\n\n\n

      Taking into account the data obtained, it is possible to\nbetter understand the features of the segment occupied, which in turn will allow\nto competently approach the formation of the product range and outline\npromising outlets for the most successful distribution of goods in the retail\nnetwork.<\/p>\n\n\n\n

      For example, when you observe a drop in sales, you can try\nto quickly and at random to correct the situation, “patching holes”\nin the directions in which, presumably, shortcomings were made, but not\neverything is so clear and there is no guarantee that the problem is exactly\nwhere it is expected to be seen. <\/p>\n\n\n\n

      As a result, the cost of a mistake can be high if the reasons for the failure in sales are not identified and quickly eliminated, and this is where experts of retail audit companies in India are needed.<\/p>\n\n\n\n

      A competent retail auditor will first of all start with\ndetermining the occupied market share and, if it has not changed, the drop in\nsales can be explained by temporary fluctuations in demand (for example,\nseasonal). <\/p>\n\n\n\n

      However, if, along with the decline in sales, there is also\na simultaneous decrease in the market share, efforts should be directed towards\nthe analysis of distribution, current prices, established methods and channels\nof promotion, and the marketing techniques used.<\/p>\n","protected":false},"excerpt":{"rendered":"

      A retail audit within the framework of a trade audit is usually understood as research aimed at a comprehensive analysis of the assortment, availability and stocks of goods, its value, overall representation in retail outlets, the availability of advertising materials, the quality of staff work, as well as the pricing policy of competitors. This type…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[27,25,34,26],"class_list":["post-309","post","type-post","status-publish","format-standard","hentry","category-retail-audit","tag-retail-audit-companies-in-delhi","tag-retail-audit-firms-in-delhi","tag-retail-audit-firms-in-india","tag-retail-audit-service-providers"],"_links":{"self":[{"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/posts\/309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/comments?post=309"}],"version-history":[{"count":1,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/posts\/309\/revisions"}],"predecessor-version":[{"id":310,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/posts\/309\/revisions\/310"}],"wp:attachment":[{"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/media?parent=309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/categories?post=309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/tags?post=309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}