{"id":148,"date":"2020-03-12T07:11:14","date_gmt":"2020-03-12T07:11:14","guid":{"rendered":"https:\/\/www.cac.net.in\/blog\/?p=148"},"modified":"2024-10-11T17:35:15","modified_gmt":"2024-10-11T12:05:15","slug":"a-brief-about-retail-audits","status":"publish","type":"post","link":"https:\/\/www.cac.net.in\/blog\/a-brief-about-retail-audits\/","title":{"rendered":"A Brief About Retail Audits"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Each\nsystem and responsible for making decisions throughout your company continually\ndepends on the information about what has been sold, where and at what price.\nSo, to boost performance throughout your company, what type of information\nshould you be working with: data that is validated, clear and consistent, or\ndata that is subject to errors and interpretation?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The\nretail audit is the control performed to ensure that the sales points comply\nwith the business standards of the industry and\/or the company. These standards\ncan include the standards set for the design of the sales points, the placement\nof POS materials, the employee clothing regulations, and the internal\/external\nlayout plan of the stores or branches.<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.cac.net.in\/blog\/wp-content\/uploads\/2019\/11\/70008209_365072781100770_734139490049720320_n.jpg\" alt=\"\" data-id=\"57\" data-link=\"https:\/\/www.cac.net.in\/blog\/everything-you-should-know-about-retail-auditor\/70008209_365072781100770_734139490049720320_n\/\" class=\"wp-image-57\" srcset=\"https:\/\/www.cac.net.in\/blog\/wp-content\/uploads\/2019\/11\/70008209_365072781100770_734139490049720320_n.jpg 900w, https:\/\/www.cac.net.in\/blog\/wp-content\/uploads\/2019\/11\/70008209_365072781100770_734139490049720320_n-150x150.jpg 150w, https:\/\/www.cac.net.in\/blog\/wp-content\/uploads\/2019\/11\/70008209_365072781100770_734139490049720320_n-300x300.jpg 300w, https:\/\/www.cac.net.in\/blog\/wp-content\/uploads\/2019\/11\/70008209_365072781100770_734139490049720320_n-768x768.jpg 768w, https:\/\/www.cac.net.in\/blog\/wp-content\/uploads\/2019\/11\/70008209_365072781100770_734139490049720320_n-230x230.jpg 230w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Experienced\naccountants remember the times when the annual audit was mandatory for almost\neveryone, and the fact of its implementation was monitored by the tax service.\nHowever, today everything has changed, and not so many business entities have\nbeen included in the list of \u201cchosen ones\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before\nstarting a POS inspection, pre-project analysis is carried out. At this stage,\nbesides the standards of the company, the characteristics of the sector are\nstudied. After obtaining written permission to conduct an investigation,\n4Service staff is informed, tested and certified.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After the completion of the project, the <strong><a href=\"https:\/\/www.cac.net.in\/retail-audit\">retail audit firm in Delhi<\/a><\/strong> provides an analytical report on the status of each point of sale, with materials such as audio, video and photo reports, signed checklists, as well as subjective and objective evaluations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After\nthe audit, the managers of the places visited are given a period of time to\ncorrect any non-standard violations observed during the audit and to fulfil the\nrecommendations offered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WHY\nSHOULD YOU HAVE A RETAIL AUDIT?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Control\nof the freshness and quality of the products. The retail inspection ensures\nthat the products are stored correctly under the right temperature and are kept\nin a marketable state.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the\nretail audit, the interest of the POS materials, the rotation of the POS\nmaterials and the placement of the products according to the showcase plan are\nchecked and the retail activities of the competitors (promotional products,\ntheir prices) are analysed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During a\nretail audit, the availability, appearance and technical conditions of trading\nequipment, instruments and inventory are also tested.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A stock\ncount, which checks the availability of the goods available at the sales\nlocation and warehouse, is also carried out. During the audit, it is also monitored\nwhether the employees comply with the corporate dress code, clean the work\narea(s) and comply with the working hours evaluated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to retail audit companies in India, when conducting a retail audit, it is also necessary to consider the effectiveness of sales promotions, advertising campaign budgets, and commercial marketing research while looking at the overall pricing policy and brand popularity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First of\nall, decide why you need an audit at all. The goals may be different, for\nexample:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>of the enterprise.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WHO\nCAN RETAIL AUDIT BE USEFUL FOR?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Dealers, manufacturers, and suppliers<\/li><li>Owners of points of sale<\/li><li>Franchisors, partners, resellers<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Each system and responsible for making decisions throughout your company continually depends on the information about what has been sold, where and at what price. So, to boost performance throughout your company, what type of information should you be working with: data that is validated, clear and consistent, or data that is subject to errors&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[21,27,22,25,34,26],"class_list":["post-148","post","type-post","status-publish","format-standard","hentry","category-retail-audit","tag-retail-audit-companies","tag-retail-audit-companies-in-delhi","tag-retail-audit-companies-in-india","tag-retail-audit-firms-in-delhi","tag-retail-audit-firms-in-india","tag-retail-audit-service-providers"],"_links":{"self":[{"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/posts\/148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/comments?post=148"}],"version-history":[{"count":1,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/posts\/148\/revisions"}],"predecessor-version":[{"id":149,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/posts\/148\/revisions\/149"}],"wp:attachment":[{"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/media?parent=148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/categories?post=148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cac.net.in\/blog\/wp-json\/wp\/v2\/tags?post=148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}