Based on the results of the audit of the retail trade, management decisions are made aimed at improving the efficiency of the company. When it is carried out on a regular basis, the company’s turnover will increase by 30% within three months Retail audits can be performed by both the company’s merchandisers and/or its own…
Retail audit is based on the results of retail sales of the products of the studied group and the subsequent analysis of the assortment, prices, distribution tools, and advertising materials. A retail audit is commonly understood as a method of evaluating a brand and its presence in retail outlets. A retail audit allows the management…
A retail Audit, is a type of research that allows you to both preliminary study the business, assessing the profitability of a new store, and raise the dynamics of sales and profit of an existing outlet. A retail audit is a study that is carried out on a regular basis and is the collection of…
Any company producing FMCG products faces the problem of finding information about the market as a whole and about its competitors. In the absence of this information, the actions of a company operating on the FMCG market cannot be adequate to the conditions of the external environment. One of the main sources of information of…
How sales take place at each retail outlet and what influence prices, merchandising, advertising and POS materials, and the activity of competitors have on them- such questions are relevant today for many suppliers and manufacturers of goods. An important tool in measuring this kind of data is Retail audit or Point of Sale Audit. POS…
Any company that produces FMCG (fast moving consumer goods) products faces the problem of finding information about the market as a whole and about its competitors. In the absence of this information, the company’s actions cannot be adequate to the conditions of the external environment. One of the main sources of information of this kind…
Today, enterprises with various organizational and legal forms and various forms of ownership have the opportunity to independently organize the production and sale of any product, choose a wage system that suits them, methods of tax and accounting, and much more. But one should not think that the state does not exercise control over all…
An audit helps to identify new and emerging market segments, outline prospects and assess the benefits of bringing new products to shelves, analyse new trends in changing consumer demand and activity. All this allows company executives to have a broad outlook, which in turn brings considerable bonuses and dividends in the competition for the hearts…
A retail audit within the framework of a trade audit is usually understood as research aimed at a comprehensive analysis of the assortment, availability and stocks of goods, its value, overall representation in retail outlets, the availability of advertising materials, the quality of staff work, as well as the pricing policy of competitors. This type…
Retail trade is the final stage of commodity circulation, trade in goods and provision of services to customers for cash. In a broad sense, a retail audit is a regular study that is carried out directly at the point of sale and allows you to track the volume of product markets, brand shares, distribution, retail…
